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Modernizing Expert Infotech’s E-Commerce Platform

A feature-rich Magento 2 eCommerce store for a New Zealand electronics and IT retailer.

Magento 2 Development, eCommerce Store Setup, Custom Theme Customization, Third-Party Integrations, SEO Optimization What We Do
Magento 2 Platform
Available on the WEBSITE
Expert Infotech
TECHNOLOGY

TECHNOLOGIES THAT WE USED

Magento2 php

Project Overview

Expert Infotech is an Auckland-based retailer, established in 2002, selling laptops, mobile phones, cameras, PC components, peripherals and software. They also offer computer repair and web services. They needed a reliable online store that could handle a large catalog, clear pricing in NZ dollars and a simple customer experience. We built and customized a complete Magento 2 store for them, with strong category navigation, promotions and support tools.

Team Size 4 Members
Timeline 6-8 Month
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Project Challenges

  • ✓ Organize a very large catalog with deep categories, such as Laptops, Mobile Phones, Cameras, Peripherals, PC Components, Software and PC Systems.
  • ✓ Show refurbished and new products clearly, with special prices and sale labels.
  • ✓ Display GST-inclusive pricing in NZD for the New Zealand market.
  • ✓ Connect the store with repair and support requests (RMA and Book a Repair).
  • ✓ Promote deals, new products and best sellers on the home page without overloading it.
  • ✓ Before the migration of all data from Opencart, we have to review first the Opencart website and existing data to prepare the statistics about available data.
  • ✓ Keep the store fast and easy to use on desktop and mobile.

Project Solutions

  • ✓ Customized a Magento 2 theme with a vertical "All Categories" menu and multi-level subcategories by brand and product type.
  • ✓ Built home page sections for Super Deals, New Products, Featured, Hot Sale, Best Sellers, Special Products and Most Viewed.
  • ✓ Added Sale and New labels with regular and special price display for clear savings.
  • ✓ Added Quick View, Wishlist and Add to Cart on listing pages for faster shopping.
  • ✓ Set up gift vouchers, extended warranty products and PC Systems categories, including build-your-own options.
  • ✓ Connected Freshdesk so customers can raise RMA and repair requests directly from the store.
  • ✓ Added trust blocks such as "17+ years in business", safe payment, shop with confidence and the Trade Me feedback badge.
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Our Development Approach

Explore

Studied the product range
The customer journey and the support process

Implement

Built and customized the Magento 2 theme
Set up the catalog and added the integrations

Execute

Tested pricing, checkout and support flows on all devices
Launched and supported the team.

Project Features

  1. Vertical Category Menu: Easy browsing across a huge IT and electronics catalog.
  2. Deal & Promotion Sections: Super Deals, Hot Sale, Best Sellers and Special Products on the home page.
  3. Quick View & Wishlist: Faster product checks without leaving the page.
  4. Sale Labels & Special Pricing: Clear savings on refurbished and new items.
  5. Gift Vouchers & Extended Warranty: Extra products that raise order value.
  6. Repair & RMA Support Links: Freshdesk-based help for customers after purchase.
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Website Visuals

Results & Outcomes

  • Page load time improved by 35%.
  • Online orders increased by 22% within the first three months.
  • Average order value grew by 14% through gift vouchers and warranty add-ons.
  • Support requests became easier to manage, with a 30% faster response time through Freshdesk.
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