Modernizing Expert Infotech’s E-Commerce Platform
A feature-rich Magento 2 eCommerce store for a New Zealand electronics and IT retailer.
Magento 2 Development, eCommerce Store Setup, Custom Theme Customization, Third-Party Integrations, SEO Optimization What We Do
Magento 2 Platform
Project Overview
Expert Infotech is an Auckland-based retailer, established in 2002, selling laptops, mobile phones, cameras, PC components, peripherals and software. They also offer computer repair and web services. They needed a reliable online store that could handle a large catalog, clear pricing in NZ dollars and a simple customer experience. We built and customized a complete Magento 2 store for them, with strong category navigation, promotions and support tools.
Project Challenges
- Organize a very large catalog with deep categories, such as Laptops, Mobile Phones, Cameras, Peripherals, PC Components, Software and PC Systems.
- Show refurbished and new products clearly, with special prices and sale labels.
- Display GST-inclusive pricing in NZD for the New Zealand market.
- Connect the store with repair and support requests (RMA and Book a Repair).
- Promote deals, new products and best sellers on the home page without overloading it.
- Before the migration of all data from Opencart, we have to review first the Opencart website and existing data to prepare the statistics about available data.
- Keep the store fast and easy to use on desktop and mobile.
Project Solutions
- Customized a Magento 2 theme with a vertical "All Categories" menu and multi-level subcategories by brand and product type.
- Built home page sections for Super Deals, New Products, Featured, Hot Sale, Best Sellers, Special Products and Most Viewed.
- Added Sale and New labels with regular and special price display for clear savings.
- Added Quick View, Wishlist and Add to Cart on listing pages for faster shopping.
- Set up gift vouchers, extended warranty products and PC Systems categories, including build-your-own options.
- Connected Freshdesk so customers can raise RMA and repair requests directly from the store.
- Added trust blocks such as "17+ years in business", safe payment, shop with confidence and the Trade Me feedback badge.
Our Development Approach
Explore
Studied the product range
The customer journey and the support process
Implement
Built and customized the Magento 2 theme
Set up the catalog and added the integrations
Execute
Tested pricing, checkout and support flows on all devices
Launched and supported the team.
Project Features
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Vertical Category Menu: Easy browsing across a huge IT and electronics catalog.
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Deal & Promotion Sections: Super Deals, Hot Sale, Best Sellers and Special Products on the home page.
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Quick View & Wishlist: Faster product checks without leaving the page.
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Sale Labels & Special Pricing: Clear savings on refurbished and new items.
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Gift Vouchers & Extended Warranty: Extra products that raise order value.
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Repair & RMA Support Links: Freshdesk-based help for customers after purchase.
Website Visuals
Results & Outcomes
- Page load time improved by 35%.
- Online orders increased by 22% within the first three months.
- Average order value grew by 14% through gift vouchers and warranty add-ons.
- Support requests became easier to manage, with a 30% faster response time through Freshdesk.