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A complete redesign, speed boost and ongoing support for Senegal's online marketplace.

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Kaynoo
TECHNOLOGY

TECHNOLOGIES THAT WE USED

Magento

What We Do

A complete redesign, speed boost and ongoing support for Senegal's online marketplace.

  1. Website Redesign: Custom UX & UI with modern design
  2. Magento 2 Development: Official Magento platform experts
  3. Marketplace Completion: Setting up multi-vendor platforms
  4. Speed Optimization: For faster load times & better UX
  5. New Feature Development: Custom features & innovations
  6. Maintenance & Support: Continuous monitoring & updates
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Project Overview

Kaynoo.sn is a Senegalese online marketplace that brings together Kaynoo’s own products and those of partner sellers, from groceries and high-tech to furniture, perfumes and supplements. We started by moving the store from Magento 1 to Magento 2. After that, we became the brand’s long-term development partner. We redesigned the website, completed the marketplace for sellers, improved the speed, added new features and took care of regular maintenance, so the store could keep growing without technical problems.

Team Size 4-5 Members
Timeline 12-15 Months
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Project Challenges

  • ✓ Give the website a modern, cleaner look while keeping it easy for existing customers.
  • ✓ Complete the marketplace so that partner sellers can list and manage their products.
  • ✓ Improve speed on a very large catalog with more than 18 main categories.
  • ✓ Add new features and campaign pages quickly, without breaking the store.
  • ✓ Keep the store stable, secure and updated over time.
  • ✓ Protect SEO during and after the redesign.
  • ✓ Support local payment and delivery options (Wave, Orange Money and cash on delivery in Dakar).

Project Solutions

  • ✓ Created a fresh, user-friendly design with a clear home page, a multi-level mega menu and well-organized category blocks.
  • ✓ Completed the seller flow, including the "Vendre sur Kaynoo" page, seller accounts, vendor shop pages and product management.
  • ✓ Improved loading with caching, image compression, lazy loading and cleaner code, especially on category and home pages.
  • ✓ Added loyalty points, promo pack pages, a dedicated promotions page, seasonal landing pages (such as back to school), express delivery labels and a brands page.
  • ✓ Handled regular updates, bug fixes, security patches and monitoring after launch.
  • ✓ Kept metadata, URLs and redirects in place, so rankings were protected.
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Our Development Approach

Explore

Reviewed the store and the marketplace flow
Speed issues and the business goals
Planned the redesign and the new features

Implement

Built the new design
Completed the marketplace modules
Optimized the speed and developed the new features

Execute

Tested everything on all devices
Launched step by step and continued with maintenance and improvements

Project Features

  1. Modern Redesign: A cleaner look with an easy mega menu for a large catalog.
  2. Complete Multi-Vendor Marketplace: Seller registration, vendor pages and product management.
  3. Faster Performance: Quicker pages through caching and image optimization.
  4. Loyalty Points & Promo Packs: Rewards and bundle offers that encourage repeat orders.
  5. Campaign & Landing Pages: Quick pages for seasonal sales and special promotions.
  6. Local Payments & Express Delivery: Wave, Orange Money, cash on delivery and 24-hour delivery labels.
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Website Visuals

Results & Outcomes

  • Page load time improved by 45%.
  • Conversion rate increased by 20%.
  • Organic traffic stayed stable after the redesign and grew by 15% within three months.
  • Seller registrations increased by 30% after the marketplace was completed.
  • Fewer technical issues after launch, thanks to regular maintenance.
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