Pooja Vidhi

Challenges

• ✓ Structuring deeply layered content: Deities, festivals, vrats, aartis, kathas and temples overlap. The same deity appears in multiple rituals and festivals, and a single pooja has its own steps, samagri and timings. The content needed a relational structure so nothing is duplicated or hard to find.
• ✓ Hindi and Devanagari rendering across Android versions and manufacturers: Conjunct characters, matras and long-form text can render differently depending on the device's default fonts and OS customisations. Typography had to stay readable and consistent everywhere.
• ✓ Performance with heavy, text-rich screens: Long vrat kathas and detailed vidhi pages can cause slow scrolling and high memory use, especially on low-end Android phones, which make up a large part of the audience.
• ✓ Accurate date-driven content: Tithis, vrat dates and festival dates follow the Hindu calendar and shift every year. The content had to surface the right pooja at the right time without manual updates.
• ✓ A wide audience with mixed digital literacy: Users range from elderly first-time smartphone users to young professionals. The navigation, tap targets and reading experience had to suit all of them.
• ✓ Updating content without app releases: Festival seasons need fresh content quickly. Waiting on Play Store review cycles for every new pooja or katha was not practical.